Challenge
During my internship Talpa's publishing team created more interactions, the core challenge was: How can we create components and UI that improve the user experience across Talpa's publishing apps, and increase retention?
Solution
I had the opportunity to design in Talpa's team during my internship, gaining more experience with the design process, using and updating the design system to work on all apps grounded in user insights from Hotjar and launch analytics.
I designed components to add more engagement for viewers. The Trending and New component gives users more ways to discover what is popular and relevant right now. The Membership component surfaces on important items. They could be deployed consistently across all radio and news products.
The key decision was to build reusable components through Talpa's design system. This gave users predictable interactions across the apps, while giving development teams a faster path from design to building. Because the components are interactive and reusable the solution scaled across the publishing platform, directly impacting the goals of improving the user experience and increasing retention.
