Jeffrey van Kampen

Memo: Designed a sustainable product against deforestation

I created Memo to make transaction receipts sustainable. In my research, I discovered that 2 billion receipts are wasted each year in the Netherlands and 300 worldwide. The challenge was to reduce that. I designed an app where users save receipts automatically, making it sustainable everywhere for the environment.

Project

Challenge

How can we reduce the global amount of receipts with a digital product that enables people to store their receipts easily?

Pain Points

2 billion receipts are wasted annually
People don't realize the scale of the problem
The environmental cost goes beyond paper
30 million kilos of paper waste and emissions
People find paper receipts a hassle
They have no easy way to organize them and existing solutions feel like extra effort
Around 22,000 trees are cut
Every year in the Netherlands, and 18 million trees globally
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Solution

By making the app automatic and easy to use, users can store their receipts digitally without any effort. This directly reduces receipts. Changing the way of how we use receipts. Testing shows that users would use the app, motivated by both its simplicity and its positive impact on the environment.

For example, many users were unaware of how many paper receipts are produced worldwide. This awareness alone motivated them to switch to digital. On top of that, the automatic storing means users never have to think about their receipts again.

Insights show that people feel good about contributing to the environment. At the same time, they value the safety of adding their bank card. The solution of this app proves it can have a real impact on sustainability.

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