Challenge
How can we design an experience that brings children back to Fun Forest for a new climbing adventure?
Pain Points
- Once climbers complete the climbing courses, there is no drawback to return
- The time between mounting can be more engaging for kids
- The forest can be used to interact with
- No progressive rewards or collections
Solution
Through discovery, observation, journey mapping, and interviews with children and parents, I mapped the full experience-arrival: waiting, climbing, resting, and leaving. The biggest opportunities came during the downtime between climbs, while the surrounding forest could be used as part of the experience. Children naturally treated the forest as a story world of their own. This led to the design insights keeping it short and part fantasy.
Ideation stayed grounded in practical constraints: children shouldn't need a phone while climbing, safety is a priority, interactions had to be fun, and keeping the forest in the experience. Several concepts were tested against these constraints, but the AR telescope won out because it felt like a familiar, magical tool, required intentional looking rather than passive scrolling, and created a clear collection loop without disrupting the physical climb.
Result
Fun Scope is a portable AR telescope that uses waiting areas, viewpoints, and rest spots into moments of exploration in the forest. The interaction was intentionally kept to tactile touchpoints: an AAN (on) button to start the AR scene, a UIT (off) button to exit, and a rotating lens that lets climbers cycle through discoveries without extra buttons or menus.
Fun Scope extends the adventure beyond the climbing routes, turning a one-time course completion into an adventurous collection. By active exploration and giving children visible, collectible rewards, it provides a meaningful reason to return enhancing the core climbing experience. The result showed a lot of enthusiasm for both the telescope fantasy element and the collection, validating that Fun Scope increases physical activity and returning climbers.