Jeffrey van Kampen

Fun Scope: Immersive AR to experience the climbing adventure

Fun Forest came with a design challenge that would bring climbers back. Fun Scope is an AR (Augmented-Reality) telescope that lets climbers use AR to collect animals in outdoor climbing adventures. The idea was to elevate the user experience for young climbers by adding things to interact with in a natural environment. The result is a portable telescope interface that overlays virtual animals for spotting in your collection every visit, designed to feel engaging and interactive.

Project

Challenge

How can we design an experience that brings children back to Fun Forest for a new climbing adventure?

Pain Points

  • Once climbers complete the climbing courses, there is no drawback to return
  • The time between mounting can be more engaging for kids
  • The forest can be used to interact with
  • No progressive rewards or collections
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Solution

Through discovery, observation, journey mapping, and interviews with children and parents, I mapped the full experience-arrival: waiting, climbing, resting, and leaving. The biggest opportunities came during the downtime between climbs, while the surrounding forest could be used as part of the experience. Children naturally treated the forest as a story world of their own. This led to the design insights keeping it short and part fantasy.

Ideation stayed grounded in practical constraints: children shouldn't need a phone while climbing, safety is a priority, interactions had to be fun, and keeping the forest in the experience. Several concepts were tested against these constraints, but the AR telescope won out because it felt like a familiar, magical tool, required intentional looking rather than passive scrolling, and created a clear collection loop without disrupting the physical climb.

Result

Fun Scope is a portable AR telescope that uses waiting areas, viewpoints, and rest spots into moments of exploration in the forest. The interaction was intentionally kept to tactile touchpoints: an AAN (on) button to start the AR scene, a UIT (off) button to exit, and a rotating lens that lets climbers cycle through discoveries without extra buttons or menus.

Fun Scope extends the adventure beyond the climbing routes, turning a one-time course completion into an adventurous collection. By active exploration and giving children visible, collectible rewards, it provides a meaningful reason to return enhancing the core climbing experience. The result showed a lot of enthusiasm for both the telescope fantasy element and the collection, validating that Fun Scope increases physical activity and returning climbers.

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