Challenge
How can we design a consistent visual language for Armada their music labels that works across all of the artist albums, sublabels, and social platforms and visualize the style of every release?
Solution
By developing a digital style focused on the titles and visuals, I created a design language that could adapt to each labels genre while staying recognizably as Armada's label. Meeting the digital requirements. Working from creative direction provided by the copywriting team, I produced artwork in Photoshop and Illustrator that scaled consistently across the website, Spotify, and on YouTube.
The designs were distinct enough to make each release stand out individually, and lasting enough to being used for more releases. I designed visual identities focusing on the genre similar to the platform, and stand alone music releases and one since became a template used for new releases.
